Top 7 Automations Every Small Business Needs in 2025
Running a small business in 2025? You’ve got two choices:
👎 Keep doing everything manually and burn out
👍 Let smart automations handle the repetitive stuff and grow your business faster
At Set You Free Business, we’re a proud GoHighLevel Australia Partner, and we’ve helped business owners all over Australia set up systems that save time, increase conversions, and keep customers coming back.
In this blog, we’re revealing the top 7 automations that every small business should have in 2025 — and how to easily get them working inside your GoHighLevel account.
Let’s dive in!
⚙️ What Is Business Automation?
Before we jump into the list, here’s a quick refresher:
Business automation means using technology to complete tasks without manual input. It’s like hiring a super-reliable digital assistant that:
Sends emails and texts
Follows up with leads
Confirms appointments
Requests reviews
Organises your pipeline ...and never takes a day off.
Sounds good, right? Now let’s talk about the top automations you should have this year.
✅ 1. Missed Call Text-Back Automation
Problem: You miss a phone call while you’re with a client or on the job. That lead never calls back.
Solution: Automatically send a friendly SMS that says something like:
“Sorry we missed your call! How can we help?”
Why it matters:
In 2025, people expect fast responses. A missed call with no reply looks unprofessional — but a quick, automated text shows you’re on the ball and ready to help.
✅ 2. New Lead Welcome + Follow-Up
Problem: Leads fill out your form… and then nothing happens.
Solution: Set up an automation that instantly sends an email or SMS when someone submits your form.
This message can:
Say thanks
Offer next steps
Link to your calendar
Keep them warm while you prepare a reply
Why it matters:
It’s all about response time. Leads are most interested in the first 5 minutes — don’t wait until tomorrow to reply.
✅ 3. Appointment Confirmation & Reminders
Problem: No-shows waste your time and cost you money.
Solution: Automatically send:
Confirmation messages when someone books
SMS reminders 24 hours and 1 hour before the appointment
A reschedule link if needed
Why it matters:
People are forgetful. Smart reminders drastically cut down no-shows and make your business feel more professional.
✅ 4. Post-Appointment Review Request
Problem: You deliver amazing service, but barely get any Google reviews.
Solution: After the job is done, automatically send a message asking for a 5-star review — with a direct link.
Why it matters:
In 2025, online reviews are your reputation. More reviews = more trust = more leads.
We set this up for you in GoHighLevel — it’s quick and powerful.
✅ 5. Abandoned Quote/Proposal Follow-Up
Problem: You send a quote… and hear nothing back.
Solution: Set up a follow-up automation that checks in after 1–2 days:
“Just checking in — any questions about the quote I sent?”
You can even include a quick reply option like “✅ Ready to go” or “❓Need more info”.
Why it matters:
People get busy. Sometimes, they just need a gentle reminder — and this wins back lost leads on autopilot.
✅ 6. Lead Nurture Email or SMS Series
Problem: Leads who don’t buy right away are forgotten.
Solution: Send a slow-drip email/SMS sequence that adds value, educates them, and keeps your brand top-of-mind.
For example:
Day 1: Thanks for checking us out
Day 3: What makes us different
Day 5: Client testimonial
Day 7: Offer or call to action
Why it matters:
Not everyone buys on day one — but when they’re ready, you’ll be the business they remember.
✅ 7. Birthday or Loyalty Automations
Problem: You’re not staying in touch with existing clients.
Solution: Set up birthday messages or “Thanks for being with us 6 months!” texts.
You can include:
Discount codes
Gift offers
“We miss you!” check-ins
Why it matters:
It’s 5x easier to get a current client to return than to win a new one. Automation keeps your relationships alive.
🧠 Bonus: Combine These in One Smart CRM
The best part? You don’t need seven different tools.
All of these automations (and more) can be built inside GoHighLevel — and when you join Set You Free Business, we’ll: ✅ Set up your CRM
✅ Build all your automations
✅ Customise your messages
✅ Support you 24/7 in live chat
✅ Help you grow — without the tech headaches
🛠️ Real Client Wins
🔧 A Gold Coast electrician increased conversions by 34% using missed call text-back + quote follow-ups.
💆♀️ A massage therapist in Brisbane cut no-shows in half by automating reminders.
📈 A financial planner booked 20% more consultations just by using lead nurture emails.
🗣️ Final Thoughts
In 2025, automation isn’t optional — it’s the competitive edge your business needs to scale without burning out.
You don’t need to hire more people.
You don’t need to work more hours.
You just need the right system — and the right team to build it for you.
👉 Ready to Automate Like a Pro?
Let us show you exactly how to set this up in your GoHighLevel account — no stress, no tech overwhelm.
📅 Book a Free Strategy Call
We’ll map it out, set it up, and support you every step of the way.
Your future business runs smoother, smarter, and stronger — and we’re here to help make it happen.
